A few weeks ago my friend, Kim, pitched me the idea of her new startup, UnCo.: a curated capsule wardrobe experience for the girl boss on the go.
She also thought I was ~cool enough~ to be one of the first beta testers (meaning, getting a personalized capsule wardrobe to test out and keep!). So here we go.
What's a Capsule Wardrobe?
The original term "capsule wardrobe" was coined in the '70s by Susie Faux, the owner of a boutique in London called Wardrobe. The concept is simple: downsize your wardrobe to only a few essential staples (Faux suggested 12 or less) that are interchangeable, colour coordinated, and season-less. The key to a capsule wardrobe is high quality basics that won't go out of style (nothing too trendy).
"Less is more."
Unco. simplifies the wardrobe curation experience for women who are low on time, and high in ambition. What's specifically unique about UnCo. is that they work exclusively with Canadian-made & American-made designers that are socially & environmentally conscious. The result is a 12-piece maximum utility wardrobe with minimal environmental impact.
The entire process (which consisted of answering some personality, sizing & style questions) only took about 15 minutes total. Two weeks later, a box arrived with my new 12-piece wardrobe!
I was shocked at how accurately UnCo. captured my overall aesthetic. From the colours (black, grey, white, pink and olive) to the cuts (very minimal with attention to detail)... It is so "me". I was nervous about the fit of some items (like the jeans) but it was literally as if every piece was made specifically for me!
In addition to the pieces, UnCo. included a few print-outs detailing all of the items, the designers, and 30 different ways to style the 12 pieces. This weekend, I cleared out my closet, gave away & boxed up all my other clothing, and hung up my capsule wardrobe. All month I'm challenging myself to only wear pieces from the capsule collection (with the only exception being Wear Your Label events, in which I'll pair a WYL shirt with bottoms from my capsule wardrobe).
I'm actually so excited.
I'm constantly downsizing my wardrobe, and have thought a lot about capsule wardrobes in the past. My style is really minimal and I prefer wearing monochromatic staples rather than the latest fad. My boyfriend is also a minimalist, so he's influenced me to appreciate & do more with less. I'm so excited because this will be the perfect minimalist experiment, and it's even better because I'm actually in love with every single piece in my new wardrobe. The fact that it's all made close to home and is environmentally conscious is just the cherry on top.
So over the next 30 days I'll be posting outfit updates & photos, talking about some of these amazing local designers, and at the end of the month I'll do a full recap about my experience. Stay tuned.