Mental Health Advocacy is Not a Competition

When I started Wear Your Label three years ago, mental health was even more stigmatized than it is today. We were the only fashion brand dedicated to creating conversations, raising awareness and building a community around mental health. That's why our story was picked up by Buzzfeed and MTV, and a dozen others. In a sense we were paving a path for other brands.  

Fast forward a couple years and more and more brands have popped up with the same goal: to end the stigma around mental health. People have been asking me what I think about so many similar brands starting up and making their mark. Honestly, it's kind of amazing.  

There is definitely an air of competition - in any industry or field - especially as the space becomes more saturated. But I honestly believe that collaboration is so so key for growth, and I'm so excited about how visible mental health is becoming. We need to be lifting each other up, whether as advocates or business owners, because we all have the same end goal. 

I've joked before that I ultimately want to put WYL out of business, because we've done our job of normalizing mental health issues. If these struggles were OK to talk about, if people didn't feel alone, Wear Your Label wouldn't need to exist. 

Hat by Self Love Supply

Hat by Self Love Supply

But that's not the case yet - we're still far from accomplishing what we set out to 3 years ago, and we could use all the help we can get. So whenever I come across a new clothing line or accessories brand that is making a statement around mental health, I want to get involved! There is space for all of us to contribute to this movement. Mental health advocacy is not a competition.

So in saying that - I want to know your favourite mental health, self-care, stigma-busting brands ❤️ whether they give back to mental health charities or design things that feel like a hug. Leave a comment below, I'd love to check them out! 

And if you own a brand relating to mental health or self-care, please email me at - I'm working on something new and would love to collaborate! 


Kayley ReedComment