Girls: it's time to lift each other up
The past week has been anything but inspiring for girl bosses:
Hillary Clinton, the first female nominee of a major political party, lost the Presidential Election.
As a young woman trying to build a business, find my voice, and figure out *adulting* all at once, I'm left thinking, "if they can't make it, what chance do the rest of us have?".
Women have few role models in positions of leadership - because we are vastly underrepresented in positions of leadership (both in politics where women are underrepresented by 50%, and the business world, where women make up less than 15% of business executives and less than 5% of Fortune 500 CEOs). Real equality isn't yet a *thing*.
I look around me - in my social circles, and my online networks - and all I see is amazing women doing amazing things. Girls with big dreams, big passion, making things happen for themselves, From designing empowering swimwear, to designing sustainable cities. The future is female.
A friend recently shared this interesting perspective of being a woman in the USA under the new Trump Era (which is totally worth the quick read). It essentially outlines how much power women do have, and how we can use that power to create change. Like how women direct 80% of consumer spending, and how that alone can make a huge impact - we can essentially vote with our dollars, the products we buy, the organizations we donate to, and the companies we choose to support. Money speaks volumes. And while I don't agree with everything in the article, nor am I entirely optimistic moving forward, it was one of the only positive things I've read post-election. And I think we - women - could use a little more uplifting, empowering, positive self-talk.
So here it goes:
I know a lot of you are feeling discouraged out there. Maybe you're not happy with where you're at professionally, disappointed that you haven't met personal goals, or just feeling totally discouraged because of the election results. You are not alone. Now more than ever, we need to stick together, support each other, and stop comparing ourselves to one another. It's not worth it. Instead, we need to be celebrating each other's successes, and lifting our girl gangs up to crash glass ceilings together.
That said, I wanted to share a handful of my favorite girl bosses / female run initiatives to rally around (aka if you're looking for Christmas gifts, inspiring content, or female-led businesses to support, here's your list):
- Allie Beckwith (artist, blogger & photographer)
- AKA Decor (art + photography meets pillow line, female led)
- Nora Swimwear (swim line focused on empowering women)
- Dee Silkie (creative blogger & surface designer)
- Depressed Cake Shop (mental health meets cakes, female led)
- Nudestix (touch'n'go make-up stix, female led)
- Sweet Brier Boutique (supports local girl bosses, female led)
- Every Ella (clothing brand that gives back to female causes)
- Aerial Lynn (yoga teacher & inspiring instagramer)
- Swoon Creations (Canadian made gemstone jewelry, female creator)
- Vendeve (business network for women, plus check out Squads)
- My Home Apparel (clothing to celebrate where you call "home", female led)
- Bird and Stone (jewelry that invests in women around the world)
- Modern General (local store featuring local makers, female led)
- Lulujo (high quality baby products for the modern mom, female led)
- Sweatpants & Coffee (online magazine about comfort, creativity & more)
- BEING (handcrafted, organic bath + body line, female maker)
- Gina @nourishandeat (body positive instagrammer)
- Charmed Traveler (travel blog & travel jewelry, female makers)
- The Style Club (fun, limited edition fashion collections, female led)
This is just a start. And a little shout out to say - keep on killin' it, girls.
To everyone else - whether you're studying your butt off to get that degree, taking your creative hobby to the next level, building a startup, or trying to figure out the next steps of your career: I believe in you. I believe in us.
Stay fiercely determined.