Updated Services: Starting Jan. 2019

Starting Jan. 1, 2019 I’ll be implementing a new client model to provide more customized and personal services for each brand. With dozens of impersonal ‘influencer agencies’, platforms, and apps available, I’ve learned that the highest value I can provide to my clients is to be an extension of their brand and truly build meaningful relationships with influencers that last longer than a one-off campaign. I’ve had the pleasure of managing and growing a network of 300 micro-influencers in 2018, and maintaining great relationships with reliable creators is my biggest takeaway from the year. In an industry that has quickly become oversaturated with fake followers, fake engagement, and fake influence, it’s my job to find, vet, and nurture relationships with the best upcoming creators, and assemble campaigns that not only result in desired numbers, but real connections to your brand. 

Taking all of this into account, I’ve created a couple new service packages for influencer marketing into the new year. Only a handful of new clients will be accepted starting January to be able to provide dedicated service to each :) please email me at kr@kayleyreed.com for updated pricing.

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MICRO-INFLUENCER CAMPAIGNS (EARNED MEDIA)

  • 10-15 micro-influencers (1k-20k) posting each month (gifted basis)

  • combined reach of approx. 100,000 each month

  • shared Google Drive folder with influencer content for re-posting

  • monthly report with influencer insights, reach, and engagement 

  • includes: 1 hour daily, 5 days a week of dedicated ‘office time’

INFLUENCER MARKETING (EARNED + PAID)

  • combination of micro-influencer earned media + influencer marketing (paid)

  • influencers ranging from 1k-50k (gifted and compensated) 

  • ~30 influencers posting each month 

  • combined reach of approx. 300,000 each month 

  • shared Google Drive folder with influencer content for re-posting

  • monthly report with influencer insights, reach, and engagement

  • includes: 1 hour daily, 5 days a week of dedicated ‘office time’

  • *all influencer fees covered in monthly payment


PS. Curious what I spend my hours doing?

  • researching the best suited influencers within pre-determined criteria (niche, aesthetic, demographic) 

  • pulling influencers within my network (300 vetted influencers with a proven track record) 

  • managing all outreach, communications, negotiations, and follow-ups 

  • answering any questions, maintaining an open & transparent line of communication between brands and influencers

  • follow-up reporting on all campaigns with content highlights and insights 

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